Backed by a unique pet nutrition consultation business model and increasingly strong sales, Ben’s Barketplace is aggressively promoting its franchise opportunity on the West Coast.
There are few segments of the franchising industry that experience consistently scaling growth. But demand in the pet care industry is at an all-time high, and it’s showing no signs of slowing down.
According to the American Pet Products Association, consumers spent an estimated $62.75 billion on pet care in 2016 alone. And they aren’t randomly choosing where to spend their money—pet owners are more invested in their animal’s overall health than ever before. That’s why Ben’s Barketplace—a California-based, emerging franchise concept—is experiencing unprecedented success.
Ben’s Barketplace is much more than your traditional pet food store—instead of stocking its shelves with everyday dry pet food, Ben’s tailors its food and dietary selections for each individual dog and cat that they serve. That means that Ben’s Barketplace conducts unique consultations for pets and their owners to determine their ideal raw food recommendations and regimens. And it’s crystal clear that this tailored dietary approach to pets, and customer service, is catching on.
Backed by more than $1.3 million in annual sales in 2016 and a 15 percent year over year growth for the past three years, Ben’s Barketplace is building on strong momentum this year. And its consumer business is continuing to grow every month. With that high level of interest from consumers, it’s no surprise that the brand’s business ownership opportunity is starting to take off. In fact, according to co-founder Brad Romero, its first three franchise’s are on the horizon.
“We’re starting to see a significant increase in our franchise candidate activity, and we’re in talks with a few ambitious owners who are interested in being our first franchisees. We couldn’t be more excited to see our system grow—our business model has been proven to be successful, and it’s clear that our unique approach to pet nutrition is increasingly in demand,” said Romero. “Right now, our goal is to open up locations on the West Coast so that we’re close by to lend a helping hand whenever needed. But that doesn’t mean that we’re not considering expansion outside of our home region—Texas is another market that’s full of potential and possibility.”
To ensure that this type of activity leads to signed franchise agreements and a rapidly growing system, Ben’s Barketplace is making improvements to its model. The brand is currently redesigning its website, for example, which will give franchisees access to a brand new digital platform to promote their businesses. Romero and the Ben’s Barketplace team also recently attended SuperZoo, the largest pet trade show in America, to see new products and distributors that can potentially give the brand’s local owners a competitive advantage going forward.
But those enhancements aren’t the only things separating Ben’s Barketplace from the crowd. In an effort to make its business ownership opportunity more affordable to aspiring franchisees, the brand dropped its royalties from five percent to three.
“It’s an incredibly exciting time to be a part of the Ben’s Barketplace brand. We’re giving aspiring entrepreneurs the opportunity to get in on the ground level of an emerging franchise concept that’s paving the way in an increasingly popular industry—that’s not something that happens often,” said Romero. “We’re looking forward to helping those franchisees who enter our system make the most of this one of a kind business concept. Ben’s Barketplace is in a league of its own within the pet care industry, and we’re confident that we’ll be able to create an unmatched reputation as the brand to beat in 2017 and beyond.”